My challenge during this project was: how can I get men who eat meat, 6 to 7 days a week, to eat meat from animals with a higher quality of life and reduce their meat consumption?
DITTO consists of three different hybrid meat based sausages. We use vegetables as a flavor enhancing element. The extreme flavors of the sausages trigger a man. This makes him curious, he wants to buy the product because of the taste and quality of the meat. Unconsciously, he gets to know the hybrid meat product. DITTO's sausages contain meat from a small butcher's shop with its own animals.